Why Interior Design PR Matters (And How It Can Transform Your Business)

Great design deserves to be seen. In interior design, it’s not just what you create—it’s who hears about it. That’s why smart PR matters.

If you’ve ever tried to get your design business noticed, you know the world of interior design can feel like a crowded room—full of talented people, gorgeous products, and brands all vying for the same spotlight. So how do you stand out? How do you make sure your work gets seen, your story gets told, and your business keeps growing? That’s where interior design PR comes in.

What Is Interior Design PR, Anyway?

Let’s cut through the jargon. Interior design PR is about getting your brand, your projects, and your voice in front of the right people—whether that’s editors at design magazines, potential clients, or other industry insiders. It’s more than just sending out a press release or posting on Instagram. Done right, PR is strategic and results-driven.

Why It Matters

The design industry runs on relationships and reputation. You might have the best eye for color or the most innovative product, but if nobody knows about it, your growth will hit a ceiling.

Good PR helps you:

• Build credibility. When your work is featured in respected publications or you’re invited to collaborate with top brands, people take notice.

• Tell your story. PR isn’t just about “getting press.” It’s about helping you articulate what sets you apart—and getting that message to the right audience.

• Open doors. The right introduction, the right partnership, even the right event—these are often the result of behind-the-scenes PR magic.

• Navigate challenges. Every business faces bumps in the road. Having a seasoned PR consultant means you’ve got someone in your corner when things get tricky.

  
  

What a Great PR Consultant Brings to the Table

An interior design PR consultant isn’t just a messenger; they’re a strategist, a connector, and sometimes even a confidant.

The best ones—like our newest partner, Mary Leigh Howell—have decades of experience, tons of contacts, and an instinct for what will resonate in the ever-changing design landscape.

She can help you:

• Develop a media strategy that actually aligns with your business goals

• Craft stories editors want to publish (and readers want to read)

• Build authentic partnerships that lead to new opportunities

• Plan events that create buzz and lasting relationships

The Bottom Line

If you’re ready to take your design business to the next level, consider what a skilled interior design PR consultant can do for you. Visibility is more than vanity—it’s about creating real momentum, building trust, and opening doors that might otherwise stay closed.

Curious about what PR could look like for your business? We’re excited to have Mary Leigh Howell as a VRD brand partner, bringing her expertise and insight to our community. Whether you’re just starting out or ready for your next big leap, don’t underestimate the power of getting your story told—and told well.

Want to take your design business further? Join VRD today and connect with industry experts like Mary Leigh Howell, gain access to exclusive resources, and become part of a community that’s dedicated to your growth. Come for the savings. Stay for the community.

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