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Vacation Rental Designers Launches Membership, Mentoring Program for Designers

Updated: Jun 5, 2023





Jessica Duce’s firm designed this Airbnb in Texas.
Jessica Duce’s firm designed this Airbnb in Texas.

Luxury interior design brand Vacation Rental Designers is launching a new membership program for designers during the inaugural Vacation Rental Design Summit, which is April 20-21 in High Point.


“Our goal in launching the membership and mentorship program is to combine our trifecta of experience and knowledge in the vacation rental market and to provide industry perspectives for building a more successful vacation rental business,” said Julia Harmon, co-founder of Vacation Rental Designers, based in Spring, Texas.


Vacation Rental Designers is led by co-founders Jessica Duce, owner and principal of interior design firm JDuce Design and expert vacation rental designer; Harmon. experienced Realtor with Compass RE Texas and seasoned property manager; and Cass Pietrok, owner and operator of multiple vacation rental properties.

Launching in sync with the summit, the Vacation Rental Designers membership registration opens on Thursday, April 20th, and is available to interior, kitchen, bath, and vacation rental designers who want to learn more about the business of vacation rental design.


This inclusive membership program will also work to educate and inspire its designer members on how to work with owners/investors, property managers, and service providers; how to discover and talk the language of vacation rental design; and how to gain the best value for each property so that your investment delivers bigger profit margins and higher returns on investments.


“For a designer who sort of stumbled into vacation rental design nearly a decade ago, I have learned a lot and have worked hard to educate myself, owners, and the brands I work with,” Duce said. “My love for the vacation rental industry also makes me want to share what I have learned along the way. There is a need for designers who are embarking on the short-term rental industry to come in with an understanding of how the owners can make a profitable business and what these properties need to be successful. It is one of the fastest-growing categories in design, and I am excited to support and mentor others about this exciting niche and to help our design community grow this field even more.”


Vacation Rental Designers membership is a unique combination of courses, consulting, and community for designers who want to learn more about the vacation rental design industry. The membership program will also help train new designers with education and courses on how to best access new investment properties, how to present the property’s value to their clients, and how to deliver the best guest experience.


“As an owner of several successful STR properties, it is important to educate owners and investors on what design strategies yield the highest return on investment, and I have first-hand experience and a proven track record for what works best for achieving the best ROI. Having great design specifically for your rentals equates to an increase in my property’s profitability. This strategy, as well as knowing how to run the business side of the property, are my secret sauce. I look forward to sharing these powerful insights with our membership,” Pietrok said.


In addition to education and courses, each month the program will feature live Q & A sessions with one of the founders to answer pressing questions and learn how to work through your biggest challenges. The program also will offer signature courses, resources, collaboration, product and brand discoveries, coaching, and community.

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